10 types of marketing strategies
Marketing plays an essential component in commerce and businesses by delivering a product to consumers through activities such as advertising, promoting, offering, creating and communicating. It is the key to attract and draw customers. There are several ways to reach the purpose of marketing and here’s the overview of some of the major elements in marketing.
Everyone is familiar with the word “online” these days as almost everything is dependent on the internet, even for marketing. Online marketing simply refers to any kind of marketing strategies to reach to the potential customers through the internet.
There are several channels to do it including social media, search engine optimisation, emails, display advertisements and more. The term online marketing is often used interchangeably with digital marketing. It differs from traditional marketing which is stiff and unaffordable. It can be easily done for individuals with an online business through building a website and brand creation with minimal cost.
2. Offline marketing
In contrast to online marketing, it’s offline marketing. It on the other hand, refers to any marketing strategies that involve outside the internet. Itt involves a lot with the outbound or traditional marketing tactics. The offline channels used to increase sales include television, printing, radios or billboard advertisements.
It remains important despite the rise of digital marketing, depending on the types of customers and types of enterprises. It can be used concomitantly with online marketing in order to drive more return on investment (ROI).
3. Outbound marketing
Outbound marketing a eting. As the name suggests, it reaches its goals by interrupting or obstructing customers through cold calling, cold mailing, telemarketing or email spam.
The downsides of this strategy are annoyance and cost ineffective. However, it could be useful if the company wishes for quick marketing results or when it is combined with other marketing strategies.
4. Inbound marketing
Inbound marketing focuses on building a trustworthy and reliable relationship with customers with various tactics such as content marketing, search engine optimisation (SEO), email marketing, pay per click advertising (PPC) throughout the buyer’s journey. It can be put into action in 3 steps to build a powerful foundation in the business model.
First is the attracting strategy. Attract strategies involve creating valuable content that allows customers to put trust in the company or brand then optimise it with SEO. Step two is the engaging strategies. This step ensures a lasting relationship is built with the customers through providing solutions or mutual beneficial strategy.
Lastly is delight. Delighting strategies involve support and feedback requests from the customers through surveys and or chatbots to empower the customer’s purchasing experience.
5. Event marketing
Event marketing engages the audience through interaction and emotional stimulus in the promoting events. It is a crucial strategy among all as it can provide a positive impact to the brand and leader. It is also the most direct and effective way to engage with customers, build brand awareness, educates customers and generates leads.
The marketing events can be done offline or online. Marketers can use inbound, outbound or both marketing tactics to promote the business during a marketing event.
6. Content marketing
It is a form of marketing strategy involving content creation, publishing and distribution to the potential customers. It can be done through blogging, podcasts, articles and more. A valuable content is able to communicate and engage with customers effectively. Hence, it is becoming more competitive as most of the businesses developed their own blogs or other forms of content.
This strategy is incorporated with a lot of the other marketing strategies such as digital, inbound and outbound marketing. It involves sending automated email regarding the latest business campaign to existing and new customers. Email can provide a business with different purposes. It can serve as an educational platform to the customers on the products on sale. It can also be used to notify customers for upcoming offers,promotions and new products. Besides, marketers also can use email to check on customers throughout the purchasing journey or requesting feedback on the shopping experiences or products.
8. Call to action (CTA) marketing
It is a form of marketing strategy designed to provoke an immediate response from the consumers. It can be incorporated into advertising messages, web pages, sales scripts which drives consumers to act. It can be a banner or button that draws a viewer’s attraction. By clicking it, viewers will be redirected to the landing page or content. A common place to see CTA marketing is blog, especially at the sidebar. It is an effective way to get viewers into the next marketing action such as scheduling a consultation or downloading content.
9. Search engine marketing (SEM)
This is a form of digital marketing via promotion of websites through increasing website ranking visibility among the search engine results with paid advertisement fees. It can be integrated with SEO to further enhance the desired website ranking in the search pages.
SEM undeniably increased and drawed traffic to the promoted website results from searching for related keywords. It can result in higher ROI as marketers only pay when the website was clicked, which is also called pay-per-click advertising.
Social media has proven to be a great tool in achieving success among the digital marketing strategies. Social media platforms allow businesses to reach beyond the regular or existing customers easily. Marketers also can boost their campaigns or advertisement posts through paying the related platform. Customisation options are available for the marketers to choose targeted consumers and draw traffic simultaneously. This strategy works closely with the influencers on the social media in order to promote the brand or items further. However, it is wise to do some fundamental research before choosing which social media platforms to use by considering the age, gender, economic status of the users in the related platform.