Advantages and Disadvantages of Digital Marketing
Advantages and Disadvantages of Digital Marketing
With the development of times, digital marketing has become increasingly popular, which sparked many debates about the advantages and disadvantages of digital marketing. Today,
We have summarized the pros and cons of digital marketing for you, let’s take a look!
Advantages of online marketing:
- It helps businesses to provide better service. The one-to-one service of digital marketing, however, leaves clients more room to think freely, avoid impulse purchase, and make decisions after more comparisons. Online services can be 24/7 and much faster, and cost of service can also be reduced.
- Because Internet browsing is not restricted at any time and place, it can make consumer decision-making easier and more independent. Consumers are entirely in their own hands. Compared with shopping malls, such flexibility, quickness and convenience are unmatchable.
- It can improve the multimedia effect of product promotion for companies. Traditional marketing needs to consume a lot of human and material resources, while digital marketing can be achieved simply one click. Digital advertising not only has the characteristics of large information carrying capacity of print media, but also has the visual and auditory effects of radio media, which are both comprehensive and engaging. Moreover, the advertisement does not need to be printed, so is not restricted by time and space. The advertising effect of the banner ads at the exit of the first-class security inspection line is a good example.
- Can facilitate communication between companies and customers. Companies can make questionnaires to collect customers’ opinions and let customers participate in the design, development and production of products, so as to make production truly customer-centered, meet customers’ needs from all aspects and avoid unnecessary waste.
- The Internet allows consumers to know some of your company’s products in the early stage, which is conducive to the companies to build brand awareness and to obtain the competitive advantage in the future.
- The cost of publishing information online is limited. Selling products directly to consumers online can shorten the distribution process, which allows companies to gain a cost advantage. In addition, digital marketing can expand the scope of sales, reduce the use of salesman, and cut the cost of marketing. The majority of customers visiting the site are also the ones who are already interested in this kind of products, preventing unnecessary transmission of information and saving the cost.
Disadvantages of digital marketing:
- Price is becoming increasingly transparent. With sufficient information on the Internet, consumers do not have to go to different sites to compare prices. For the merchant, it can easily trigger price war, thereby reducing the profit margin of the whole industry.
- Lack of fun. Sometimes, the purpose of shopping is not necessarily shopping, it can be a kind of leisure and entertainment, or enjoy. For online shopping, consumers do not have real experience, and cannot judge the sincerity from the expression of the salesman. Real object is always more reliable and vivid than the image. So, for many people, online shopping is not attractive enough.
- Lack of trust. Most people still believe in the concept of seeing is believing. When shopping online, you will inevitably encounter some merchants with bad reputation, which can cause you a lot of trouble. Therefore, to develop online shopping, quality assurance is an important aspect.
- Information Security. Internet is an open network. The TCP/IP protocol it uses and the UNIX operating system itself have security vulnerabilities. In the process of information transmission, information can be intercepted, tampered with and abused. In recent years, there are many reports about the bank account and password of Internet users being stolen, and users’ online shopping records being sold by businesses. This causes many users to be afraid to shop online.
- Increased passivity of marketing activity. The initiative is in the hands of consumers, who can choose to see or not to see, and what business can do is no different from waiting.
- Poor advertising effect. Although digital marketing has the effect of multimedia, its color, sound effects and creativity are limited because of the limitation of the optional advertisement space on the web page and the computer screen.
- Through the above introduction, I believe that you already have a preliminary understanding of what digital marketing is and what it can do for you . If you want to know more about the topic, we are here to provide you with corresponding suggestions.
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