How To Make Mobile-Friendly Emails For Your Marketing Campaign

How To Make Mobile Friendly Emails For Your Marketing Campaign

Email marketing is an effective way to reach your existing and potential customers. People already use email as a form of communication, so businesses can use this platform to interact with customers and promote their products.

When sending email marketing materials to customers, keep in mind that most emails will open on mobile devices. Email clients have built mobile applications that people can use to access their email accounts so that people can read their email without having to log on to their desktop computer. In fact, an estimated 68% of emails are opened on mobile devices, which makes it necessary for businesses to develop mobile-friendly emails. This article focuses on how to do this.

Keep the subject line short

Mobile devices have very little space to display subject lines or email headers. For effective marketing, you should make sure the title is short and easy for mobile users to read. Those who receive your email should not be bothered by figuring out your email, so the title should be short and accurate.

If the title cannot be compressed, make sure that important phrases in the title are captured within the first few characters. To increase the chance of communicating with readers, the ideal length of the email title should be 40 characters or less.

The copy should be concise

When writing content for a mobile email marketing campaign, try to keep the text as concise as possible. Users should be able to scan the content and get what you want to say.

To do this, divide the text into consumable blocks for readers to read. Use bullets to list possible points and use small paragraphs to explain important issues.

When your email pops up, your readers may be doing other things with their phones, which is why you need a concise copy of the email so they can easily perform multiple tasks. 

Single-column template are the best

Because the display of a mobile device is small, multiple columns can appear crowded, making it difficult for mobile users to navigate. Using a single column to design your emails will ensure that they are compatible with many devices, and the messages will be clearly visible for everyone to read.

Have an image-off strategy

Not all email clients display images in emails, so when designing mobile email marketing communications, you need to develop an image closing strategy. This ensures that even if your pictures cannot be loaded into the client’s email client, they will still receive the message you are trying to deliver. I know images are useful marketing material, but to ensure that you can connect with your readers even if the image fails to load, you must use an image closing strategy.

Large fonts

Mobile devices make smaller fonts smaller, so it ’s important to use larger fonts when creating mobile email marketing content. Mobile users want to browse your email messages, but they will not be able to do this when the font is small. In this case, the ideal font size is 13 or 14 pixels, but don’t hesitate to choose a font that is larger than this. 

The Call to Action Buttons should be distinct

You are sending an email to remind the reader to do something, so the call-to-action button should be clearly visible for everyone to see. Most marketers place their Call to Action Buttons at the bottom of the email after entering a lot of text, but this has little effect. Readers on the go, you want to pinpoint exactly what you want them to do, which is why your Call to Action Buttons should be near the top for best results. Make sure there are no other links near the Call to Action Buttons to prevent recipients from accidentally directing them elsewhere.

Conclusion

Many people use their mobile devices (smartphones and tablets) to read emails, so your email marketing campaign should keep this in mind. Developing mobile-friendly email will improve the user experience, which will increase your chances of conversion. Contact us for more interest in growing your business.

Resource from : https://verifalia.com/blog/how-to-make-mobile-friendly-emails-marketing-campaign