XiaoHongShu 小红书: the new era of e-commerce

XiaoHongShu 小红书: the new era of e-commerce

Another popular application of 2018 is XiaoHongShu Little Red Book (English Red). It provides its Chinese users with a multi-platform platform with social media and e-commerce capabilities. For Westerners, Instagram, Pinterest and Amazon seem to be mixed. The social e-commerce application was launched in 2013 and has more than 200 million registered users as of 2019.

With the business model of social e-commerce platform, Xiaohongshu has achieved great success in recent years. It continues to grow, and as of 2019, there are more than 200 million registered users. In 2018, the company’s highest revenue was 1.49 billion yuan, and it plans to achieve nearly 3 billion yuan in revenue in 2019.

Users can post comments, participate in discussions, and post their own content. Users can browse a list of the most popular brands in a category, as well as products on brand-specific pages. They can also share pictures of purchased products, where other users can share reviews. The content on the platform often focuses on product photos and shopping experiences, including shopping tips, transactions and their experience traveling abroad.

For brands, they can set up an official account / digital store to sell products and interact with customers. This is an effective way to increase market awareness and sales. Xiaohongshu provides brands with comprehensive logistics, customer service and marketing support, including data insights and in-app advertising.

The platform has evolved into a trusted resource to advise other users and like-minded people. It has successfully created a thriving community of user interaction / engagement, careful planning and true information sharing. XiaoHongShu’s homepage shows the most shared items. This allows users to specify which items on the home page and indicate trends.

Being one of the most popular e-commerce platforms in China, it provides an outstanding opportunity for foreign marketers who want to get into the massive China market.

With the business model of social e-commerce platform, Xiaohongshu has achieved great success in recent years. It continues to grow, and as of 2019, there are more than 200 million registered users. In 2018, the company’s highest revenue was 1.49 billion yuan, and it plans to achieve nearly 3 billion yuan in revenue in 2019.

Users can post comments, participate in discussions, and post their own content. Users can browse a list of the most popular brands in a category, as well as products on brand-specific pages. They can also share pictures of purchased products, where other users can share reviews. The content on the platform often focuses on product photos and shopping experiences, including shopping tips, transactions and their experience traveling abroad.

For brands, they can set up an official account / digital store to sell products and interact with customers. This is an effective way to increase market awareness and sales. Xiaohongshu provides brands with comprehensive logistics, customer service and marketing support, including data insights and in-app advertising.

The platform has evolved into a trusted resource to advise other users and like-minded people. It has successfully created a thriving community of user interaction / engagement, careful planning and true information sharing. XiaoHongShu’s homepage shows the most shared items. This allows users to specify which items on the home page and indicate trends.

Being one of the most popular e-commerce platforms in China, it provides an outstanding opportunity for foreign marketers who want to get into the massive China market.

Resource from : https://www.dragonsocial.net/blog/social-media-in-china/#Xiaohongshu