Youku Tudou: The Former YouTube of China

Youku was previously China’s top video sharing application in China. For years it was called China Youtube and you can see from the name that it seems to be exactly what they want. However, in the past year or so, it has lagged behind competitors. We now rank it in the top ten because it is still one of the most popular video sharing platforms in China and the “China Youtube” brand awareness.

However, unlike Youtube, which is based on user-generated content, Youku contains more professional content than individual user-generated content. Users can even play or download movies and TV shows directly on this application. This is similar to Youtube trying to use its paid product “Youtube Red”.

Why is Youku important for your business?

According to DMR Stats, Youku has 580 million active users. It also claims more than 800 million video views per day! So if you invest in video content, this is an effective way to reach your target audience.

Youku provides an online viewing analysis tool that enables brands to identify their audience by providing users with information such as demographics, location, browsing technology and language. 

It offers many types of paid advertising, such as banner ads, including (static and animated), text links, buttons, in-stream video ads, brand viral videos, and pause ads. Although Youku is not the right channel for everyone, it is still an effective tool for China social media marketing.

Resource from : https://www.dragonsocial.net/blog/social-media-in-china/