For small businesses, deciding where to spend marketing expenses is a serious matter. You want to generate new potential customers while attracting existing customers, but you need to ensure that the digital marketing strategy you use is cost-effective and results.

Although email marketing has been around for a while, it continues to bring considerable success to small businesses across the country.In recent years, email marketing strategies have become more in-depth. These companies no longer focus only on discounts and promotions. Their priority content now is really important content for their audience, shopping integration, and re-engagement in advertising campaigns.

Even though other marketing platforms (such as social media) are becoming more popular, email marketing is still one of the best strategies brands can use to attract and attract their target audience. We will introduce the top 25 advantages of email marketing and explain how they can help your business improve the generation, conversion and revenue of potential customers.

Customers check their email every day.

How many times have you found yourself opening email on your computer or mobile device? Whether it ’s work or personal, most people check email at least once a day to see what new messages they receive. Specifically, they check the inbox 20 times a day. 68.9% of these recipients use their mobile phones to open marketing messages 2-3 days a week. This means that email marketing offers small businesses the advantage of meeting their audience regularly. For us, the most important advantage is that customers check their email every day.

Can drive more conversions with email marketing.

The main advantage of email marketing is that it usually provides a higher conversion rate than other marketing strategies. In fact, McKinsey reported that the average order value of email is at least three times higher than the average order value of social media posts. After formulating an effective communication strategy, your business can drive more conversions through email marketing. By carefully writing emails that end with a clear call-to-action, your brand can encourage readers to take the next step in the buyer ’s journey and bring them closer to conversion.

More cost-effective than traditional marketing tactics.

Compared with other traditional marketing strategies (such as direct mail and print media), email marketing is relatively cost effective. Although these traditional print marketing strategies require you to spend money on print and advertising space, email marketing only requires a small amount of time and resources to develop effective content. In addition to relatively low operating costs, email marketing also provides attractive return on investment (ROI). According to a report by DBS Data, companies spend an average of US $ 38 on email marketing for an average of US $ 38.

Automate your sales cycle.

Email marketing automation allows you to automate the sales cycle. Your business can use email automation tools to develop email drip irrigation campaigns, which can automatically send emails to individuals on a set schedule, helping you establish automatic contact points with customers.

You can also set up automatic activities to trigger certain messages when users perform actions on your website. For example, if a customer visits your pricing page and then leaves your website, you can contact them through automated messaging to ensure they have no other problems.

Increase traffic to your website.

Email marketing messages can help you increase website traffic. You can link to relevant website content in an email, or develop a compelling CTA that requires readers to return to your website to take specific measures. If you really want to make the CTA stand out, you may need to use a colored button so that readers can easily notice the CTA and return to your website.

Easy to track and measure.

Through email marketing, you can accurately view the number of people who open, read, and click on email content. This allows you to determine the success of email campaigns and see how much investment these campaigns have brought to your business. As you adjust the subject line, messaging, and offer types, you can continue to track success to see which strategies have brought you the best results.

Increase brand awareness through email marketing.

Brand awareness is one of the most important advantages of email marketing. Email marketing helps you increase brand awareness by sending emails to the inboxes of potential new customers. The more consistent your communications with email subscribers, the more they will consider your business when looking for your products or services.

People prefer email.

Your leads and customers are more likely to read and take action on your marketing emails because many of them are looking forward to receiving this type of communication from you. In fact, according to Marketing Sherpa, 72% of U.S. adults prefer to receive email communications from companies. This is compared to only 17% of U.S. adults who prefer communication through social media channels.

Target your email marketing campaigns for best results.

Another major advantage of email marketing is list segmentation. This allows you to subdivide or divide email lists into different groups with relevant characteristics or interests. After completing this operation, you can begin to provide readers with more targeted content. This increases relevance and value and can encourage more conversions.

Help to build credibility.

Consumers like to do business with companies they like and trust. Email adds value to your readers by providing useful and informative content, giving you the opportunity to build this credibility with your audience. Many businesses will develop monthly email newsletters to provide valuable content to their readers on a regular basis. By providing relevant and accurate information that consumers find useful, these companies are committed to building their credibility and establishing their status as thought leaders in specific industries.

Strengthen relationships.

In addition to helping you build credibility, email marketing can also enable you to strengthen relationships with new prospects and existing customers. Through consistent and valuable email communication, you can keep your listeners’ minds, educate readers on the most important topics, and express appreciation for their business by letting them know about special promotions.

Content is shareable.

It’s easy to make your email marketing content shareable. Include social media and email sharing buttons in the email, so that readers can quickly and easily share their favorite email content with friends, family and colleagues. This helps expand the reach and bring new potential customers to your business.

Reach on any device.

More and more people are checking email through mobile devices. In fact, according to the latest data released, 41.9% of email openings are said to be done using smartphones. What does this mean for your business? You can use email marketing to reach people, no matter where they are or what kind of device they use, they can improve their visibility and coverage. Make sure your email is easy to open and read from your mobile device, please pay close attention to the image size and the amount of text on the page.

Allows to add a personal touch to your marketing.

One of the biggest advantages of email marketing is that email allows you to personalize your messaging and services and reach the right audience at the right time. Not only can you use segments to ensure readers get the most relevant and effective content, you can also speak to readers by name and talk directly to them. Your email subscribers are more likely to respond to content that appears to be written for them.

The perfect way to build excitement for promotions.

One of the most popular uses of email marketing is to bring excitement to upcoming promotions. Whether you are doing seasonal sales or last-minute sales, you can use email marketing to contact your customers and guide them to the saved opportunities.

Time saving while reaching the largest audience as much as possible.

Although some digital marketing strategies take some time to implement and even take longer to deliver results, once you understand the basics of developing a campaign, email marketing becomes fairly fast and straightforward. A variety of email marketing tools and platforms enable you to easily and quickly create and distribute professional marketing emails to help you get immediate results.

Automated emails can help you increase abandoned cart conversions.

Every e-commerce company is familiar with the terrible abandoned shopping cart. Consumers visit your website, place the product in the shopping cart, and then leave without making a final purchase. Whether they are busy with other things or want to spend time thinking about their purchases, seizing the opportunity to re-engage these customers is crucial. With email automation, you can send automated emails to these consumers to encourage them to return to your website and complete the purchase.

Provides real-time communication.

Unlike marketing channels such as billboard advertising, flyers or TV advertising, email marketing allows you to communicate in real time with customers and potential customers. This makes it an ideal channel for sending timely messages to your email subscribers. For example, if you ’re doing last-minute sales or want to remind customers of upcoming sales, you can quickly organize a marketing email that will reach the reader ’s inbox in sufficient time to They can use the promotion to set it to expire.

Stay on top of mind with email marketing.

Another of the many advantages of email marketing is that email communication allows you to communicate frequently with subscribers, thus ensuring that you are in their minds. In order to build a sustainable business, you need to influence new conversions while also encouraging repeat business. Using email, you can regularly contact subscribers to remind them of the value your business can provide. This is a good way to keep in touch with customers between purchases, but also to establish relationships with new potential customers.

Testing email content helps you optimize content.

With email marketing, your business can determine the content and messages that most resonate with your audience and optimize the content for the best results. Through list segmentation, demographic targeting and testing, you will be able to develop effective strategies to cover each of your audience segments. Once you can use the data to determine which type of messaging and product is best for each audience, you can maximize the conversion rates.

Email integrates easily into your other marketing channels.

A major advantage of email marketing is that it can be easily integrated with other marketing channels. For example, you can take good email marketing content and develop some social media posts from that content without having to start from scratch. Alternatively, you can use email marketing to promote social media competitions, which can bring more traffic to your social pages.

Manage to reach current customers on your email list without relying on advertising or SEO.

With email marketing, you can quickly and directly contact your existing customers and potential customers on your email list. This direct communication means that you will not be constrained by the decline in organic influence of social media. You don’t need to wait for months to see organic traffic enter your site through search engines. You don’t have to buy PPC or social media ads to start seeing results. Through email marketing, your email list will become an important asset, and you can continue to see its advantages in the coming years.

Easy to get started quickly.

Getting started with email marketing campaigns is very easy. You can use various templates and tools that can help you complete your first campaign in an hour. Email automation tools also make it easy to set up drip irrigation activities, which trigger certain emails when users take certain actions (such as leaving the shopping cart or visiting the pricing page on your website).

Email is versatile and offers variety.

Another unique advantage of email marketing is that email provides a more general channel for communicating with customers. Not only can you send text and images via email, but you can also include videos, attachments, and links to related content. For example, if your business creates some content assets that you want to share with email lists (such as operating videos or informational e-books), you can link or embed the video in an email and attach any other content content assets or Link to a login page that allows customers to download e-books.

There are no character limits!

Although social media platforms and PPC ads limit the number of characters you can use in brand messages, emails have no character limit. Now, this does not mean that you should abuse this feature by sending novel length emails to customers and prospects. However, this does mean that you can use this opportunity to provide longer, more detailed messages if necessary. When creating content, you should always consider the purpose and purpose of the email, but remember that you have more space than other channels allow.

As you can see, the benefits of email marketing seem to be endless! This powerful digital marketing strategy enables companies of all sizes to attract and attract their audiences wherever they are. If you need help realizing the email marketing advantage, contact us today and we will love to help you.

source from : https://www.lyfemarketing.com/blog/benefits-email-marketing/