8 Steps for Baidu Marketing in China Search engine optimization (SEO) is essential for museums and cultural institutions that want to enh... Continue Reading

Business Marketing Strategies on Sina Weibo Weibo provides precious opportunities for businesses that want to increase brand awareness and gain p... Continue Reading

Four Digital Marketing Trends in China It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my ... Continue Reading

Xueqiu (雪球): The Ultimate Chinese Financial Information Hub This is the most basic and longest-running feature on Xueqiu (雪球) – provi... Continue Reading

What is Toutiao? Toutiao（also known as “JinRiTouTiao” is the heart of content marketing in China (btw “Toutiao” translates as “hea... Continue Reading

A Guide start for TikTok Marketing Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully? In th... Continue Reading

How China promoting the Yuan as a global currency The China yuan is promoting into kind of a big deal. Société Générale currency analys... Continue Reading

Explanation about Currency Pair between CNY and USD The currency pair CNY/USD is becoming increasingly popular with all kinds of inv... Continue Reading

10 Ways to Get Your WeChat Official Account Off The Ground   With approximately 1.112 billion monthly active users, WeChat is ... Continue Reading