The five types of Digital Marketing

The five types of Digital Marketing

The advantage of digital marketing can be realized through one or more means. Besides search engine optimization, the common methods of Digital Marketing includes keyword search, Internet advertising, pay per call advertising, exchange link, information release, integrated marketing, mailing list, email marketing, personalized marketing, advertorial, blog marketing, viral marketing and so on.

There are many ways of digital marketing, but the best one actually depends on you needs. 

The methods of online marketing forum are as follows:

1. Personalized marketing: the main contents of personalized marketing include: customizing the information content that users are interested in, choosing the web design form they like, setting the receiving method and time of information according to their own needs, etc. Personalized service has obvious effect in improving customer relationships, cultivating customer loyalty and increasing online sales. According to the research, in order to obtain some personalized services, users are willing to provide limited personal information when personal information can be protected, which is the premise of personalized marketing;
   
   
2. Exchange link: exchange link, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, to place the logo or website name of the other website on their own website and set the hyperlink of the other website, so that users can find their own website from the cooperative website and achieve the purpose of mutual promotion. The role of exchange links is mainly manifested in several aspects: access, increase the impression of users when browsing, increase the advantage in search engine rankings, increase the credibility of visitors through the recommendation of cooperative websites, etc. What’s more, the significance of exchanging links has gone beyond whether the number of visitors can be increased. What’s more important than the direct effect is the recognition and recognition of the industry. Exchange links should pay attention to the quality of each other’s websites. Exchange links are mainly used to check the PR – snapshot – included quantity – keyword ranking and other information of each other’s websites through tools.
   
   
3. Online advertising: almost all online marketing activities are related to brand image. Among all online marketing means related to brand promotion, online advertising plays the most direct role. Banner used to be the mainstream (though not the only form) of online advertising. After 2001, a vigorous and innovative campaign has been launched in the field of online advertising. New forms of advertising continue to appear. Because new advertising overcomes the weakness of limited information and poor interaction of standard banner advertising, it has gained relatively higher click rate.
   
   
4. Mailing list: mailing list is actually a form of email marketing. Mailing list is also based on the principle of user permission. Users voluntarily join and freely exit. Slightly different from that, email marketing directly sends promotional information to users, while mailing list provides users with valuable information and adds appropriate promotional information to the email content, so as to realize marketing Purpose. The main value of mailing list is shown in four aspects: as a promotional tool for the company’s products or services, it is convenient to communicate with users, obtain sponsorship or sell advertising space, and charge information services. There are many forms of mailing list, such as news mail, various electronic publications, new product notice, preferential promotion information, important event reminder service, etc.
   
   
5. Information release: information release is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, you can not only browse a large number of commercial information, but also release information yourself. The most important thing is to publish valuable information on your website in time to give full play to the functions of the website, such as new product information, preferential promotion information and other functions.