What is Toutiao?
What is Toutiao?
Toutiao(also known as “JinRiTouTiao” is the heart of content marketing in China (btw “Toutiao” translates as “headline”). Using complex AI-based algorithms, the platform aggregates various sources of content and creates personalized news feeds for its users. You can think of it as BuzzFeed for China with a few differences.
First, Toutiao doesn’t have in-house writers. All the content that users see in their news feeds comes from third-party companies and is picked based on their personal preferences. Second, Toutiao is heavily focused on short videos. In fact, it has an entire ecosystem of controlled platforms that produce media content.
Every content creation platform
The vast majority of users is under 30 years old provides a ton of opportunities for marketing.
But what really makes Toutiao a perfect place for promoting your business is that the platform doesn’t have any extra features like in-app games or messaging. The platform provides nothing but the content.
Yes, you heard that correctly. There is nothing to distract users from reading articles or watching videos.
A Little Marketing Tip for Toutiao
A great brief inspires great ideas. A bad brief inspires nothing but folded up paper airplanes. Here are four things to consider when writing your
next creative brief.
1. Remember your audience.
A creative person can smell a marketing cliche a mile away. Worse, marketing cliches are kryptonite when it comes to a creative person’s superpower, creativity.The creative brief needs to be written in a way that will hold the attention of creative people.
2. Keep it to a single page.
If your briefing is 30 pages long, that’s a start, but you’re not done yet. It’s called a “brief” for a reason. Because you don’t know who knows what the creatives will respond to, so you show them everything. BUT, everything isn’t inspiring. Everything is overwhelming. Forcing yourself to keep the brief to a single page will also force you to avoid redundancies from section to section.
3. Inspire with carefully placed tension.
Creative people love solving problems. It’s why they are in advertising. it’s important to remember that the creative brief is not the answer, it’s a starting point. Creative people don’t want answers prescribed to them, they want problems to solve.
4. Don’t forget “Tone.”
We knew who we were talking to, we had a great angle in our strategy, all the support points lined up, but we didn’t discuss the intangibles like the brand’s personality, or tone. And so we presented ads with the tone of a beer brand to an educational institution.
Resource from : https://www.azoyagroup.com/blog/view/what-is-toutiao/
606 Responses
Hi everybody, here every one is sharing these kinds
of familiarity, therefore it’s fastidious to read this weblog, and I used to pay a quick visit this web site all the time.
Pretty component of content. I simply stumbled upon your web site and in accession capital to claim that I get actually loved account your blog
posts. Any way I will be subscribing in your feeds and even I achievement you get
admission to persistently rapidly.
You need to take part in a contest for one of the greatest sites online.
I most certainly will recommend this website!
This is a very good tip especially to those fresh to the blogosphere.
Brief but very precise info… Appreciate your sharing this one.
A must read post!
This is really attention-grabbing, You are an overly professional blogger.
I have joined your feed and look ahead to in quest of extra of your great post.
Also, I have shared your website in my social networks
Attractive section of content. I just stumbled upon your website and in accession capital to assert that I get actually enjoyed account your blog
posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly.
you are in reality a excellent webmaster. The web site loading speed is
incredible. It seems that you’re doing any distinctive trick.
Moreover, The contents are masterpiece. you’ve done a excellent
activity in this subject!
Nice post. I learn something totally new and challenging on sites
I stumbleupon on a daily basis. It’s always helpful to read articles from other writers and practice something from other websites.
Sweet blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed
in Yahoo News? I’ve been trying for a while but I never seem to
get there! Appreciate it
I all the time emailed this blog post page to all my friends,
because if like to read it next my friends will too.
Thanks for sharing such a fastidious thought, post is fastidious,
thats why i have read it completely
Thank you for the auspicious writeup. It in truth was a leisure account it.
Look complicated to far added agreeable from
you! However, how could we be in contact?
This design is steller! You most certainly know how to keep a reader amused.
Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job.
I really enjoyed what you had to say, and more than that, how you presented it.
Too cool!
whoah this weblog is fantastic i really like studying your
articles. Keep up the good work! You already know, many persons are searching around for this information, you could help
them greatly.
I am genuinely grateful to the owner of this web site who has
shared this wonderful piece of writing at at this time.
Hi there! This post couldn’t be written any better!
Reading this post reminds me of my old room mate! He
always kept chatting about this. I will forward this write-up
to him. Pretty sure he will have a good read. Thanks for sharing!
This piece of writing gives clear idea designed for the new
viewers of blogging, that actually how to do blogging.
Hi, I log on to your blog on a regular basis. Your story-telling
style is awesome, keep up the good work!
Hi there! I know this is kind of off topic but I was wondering which blog platform are
you using for this site? I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at alternatives for
another platform. I would be fantastic if you could point
me in the direction of a good platform.
Hello, i believe that i saw you visited my website so
i got here to go back the favor?.I am trying to find issues
to enhance my site!I guess its ok to use a few of your ideas!!
Hello mates, how is all, and what you would like to say on the topic of this post,
in my view its actually awesome for me.
I read this paragraph fully on the topic of the resemblance of latest
and earlier technologies, it’s amazing article.
What’s up, yes this paragraph is truly fastidious and I have learned lot of things from it on the topic of blogging.
thanks.
Great blog you’ve got here.. It’s difficult to find high quality writing like yours these days.
I really appreciate people like you! Take care!!
Hello there! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to
me. Anyhow, I’m definitely glad I found it and I’ll be book-marking and checking
back often!
You’re so cool! I do not believe I’ve truly read through something like that before.
So great to find another person with a few unique thoughts
on this topic. Seriously.. thanks for starting
this up. This web site is one thing that is required on the internet, someone with a bit
of originality!
great issues altogether, you simply won a emblem new reader.
What would you recommend about your post that you made a few days
in the past? Any positive?
Hiya very nice web site!! Guy .. Beautiful .. Superb ..
I’ll bookmark your website and take the feeds additionally?
I’m glad to find numerous helpful info right here in the publish, we need work out more techniques in this regard, thank you for
sharing. . . . . .
Hi, I check your blog regularly. Your humoristic style is awesome, keep it up!
Magnificent beat ! I would like to apprentice while you amend your
site, how could i subscribe for a blog site? The account helped
me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept