What is Toutiao?
What is Toutiao?
Toutiao（also known as “JinRiTouTiao” is the heart of content marketing in China (btw “Toutiao” translates as “headline”). Using complex AI-based algorithms, the platform aggregates various sources of content and creates personalized news feeds for its users. You can think of it as BuzzFeed for China with a few differences.
First, Toutiao doesn’t have in-house writers. All the content that users see in their news feeds comes from third-party companies and is picked based on their personal preferences. Second, Toutiao is heavily focused on short videos. In fact, it has an entire ecosystem of controlled platforms that produce media content.
Every content creation platform
The vast majority of users is under 30 years old provides a ton of opportunities for marketing.
But what really makes Toutiao a perfect place for promoting your business is that the platform doesn’t have any extra features like in-app games or messaging. The platform provides nothing but the content.
Yes, you heard that correctly. There is nothing to distract users from reading articles or watching videos.
A Little Marketing Tip for Toutiao
A great brief inspires great ideas. A bad brief inspires nothing but folded up paper airplanes. Here are four things to consider when writing your
next creative brief.
1. Remember your audience.
A creative person can smell a marketing cliche a mile away. Worse, marketing cliches are kryptonite when it comes to a creative person’s superpower, creativity.The creative brief needs to be written in a way that will hold the attention of creative people.
2. Keep it to a single page.
If your briefing is 30 pages long, that’s a start, but you’re not done yet. It’s called a “brief” for a reason. Because you don’t know who knows what the creatives will respond to, so you show them everything. BUT, everything isn’t inspiring. Everything is overwhelming. Forcing yourself to keep the brief to a single page will also force you to avoid redundancies from section to section.
3. Inspire with carefully placed tension.
Creative people love solving problems. It’s why they are in advertising. it’s important to remember that the creative brief is not the answer, it’s a starting point. Creative people don’t want answers prescribed to them, they want problems to solve.
4. Don’t forget “Tone.”
We knew who we were talking to, we had a great angle in our strategy, all the support points lined up, but we didn’t discuss the intangibles like the brand’s personality, or tone. And so we presented ads with the tone of a beer brand to an educational institution.
Resource from : https://www.azoyagroup.com/blog/view/what-is-toutiao/
606 Responses
I was more than happy to uncover this page. I wanted to thank you for ones time
just for this fantastic read!! I definitely
liked every part of it and I have you bookmarked to see new things in your site.
I all the time used to study post in news papers but
now as I am a user of web therefore from now I am using net for articles or reviews, thanks to web.
Have you ever considered about including a little
bit more than just your articles? I mean, what you say is valuable
and all. But just imagine if you added some great photos or video
clips to give your posts more, “pop”! Your content is excellent but with pics and video
clips, this blog could undeniably be one of the very best in its niche.
Excellent blog!
Hi there! This blog post couldn’t be written any better!
Going through this post reminds me of my previous roommate!
He always kept preaching about this. I am
going to forward this article to him. Fairly certain he’ll
have a very good read. Thanks for sharing!
each time i used to read smaller articles which also clear their motive, and that is also happening with
this post which I am reading at this time.
This blog was… how do I say it? Relevant!! Finally I have
found something which helped me. Thank you!
Awesome! Its really awesome paragraph, I have got much clear
idea on the topic of from this post.
Good way of explaining, and good post to take data
concerning my presentation subject matter, which i am going to deliver in academy.
Your means of explaining everything in this post is truly
good, every one can effortlessly understand it, Thanks a lot.
I know this if off topic but I’m looking into
starting my own blog and was wondering what all is needed to get set up?
I’m assuming having a blog like yours would cost a pretty penny?
I’m not very web smart so I’m not 100% certain. Any tips or advice would be greatly appreciated.
Cheers
Hey there, You’ve done an excellent job. I will certainly digg it and personally suggest to my friends.
I’m confident they’ll be benefited from this website.
I’m gone to convey my little brother, that he should also visit this website on regular basis to
obtain updated from most recent information.
Greetings! I know this is kinda off topic however I’d figured
I’d ask. Would you be interested in trading links or
maybe guest writing a blog article or vice-versa?
My blog goes over a lot of the same subjects as yours and I believe we could greatly benefit from each other.
If you might be interested feel free to shoot me an email.
I look forward to hearing from you! Wonderful blog by the way!
Everything is very open with a really clear explanation of
the challenges. It was definitely informative. Your website
is very useful. Thanks for sharing!
Woah! I’m really loving the template/theme of
this blog. It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between usability and visual appeal.
I must say you have done a fantastic job with this. Additionally, the blog loads very quick for
me on Chrome. Exceptional Blog!
This page truly has all of the information I needed concerning this subject and
didn’t know who to ask.
What’s up Dear, are you actually visiting this web page regularly, if so afterward you will without
doubt obtain nice knowledge.
I must thank you for the efforts you have put in penning this blog.
I am hoping to check out the same high-grade content from you later on as well.
In fact, your creative writing abilities has inspired me to
get my own, personal site now 😉
Everything is very open with a really clear explanation of the
challenges. It was definitely informative. Your site is useful.
Thank you for sharing!
Great blog here! Also your site loads up very fast!
What web host are you using? Can I get your affiliate link to your host?
I wish my website loaded up as fast as yours lol
For latest news you have to pay a visit web and on world-wide-web I found this web page as
a most excellent web site for newest updates.
Thanks for finally writing about >What is Toutiao? Platform
aggregates various sources of content <Liked it!
Heya i’m for the primary time here. I came across this board and I find It truly
helpful & it helped me out a lot. I am hoping to give one
thing back and help others like you helped me.
Awesome things here. I’m very satisfied to see your article.
Thanks so much and I am looking ahead to contact
you. Will you please drop me a mail?
Hey There. I found your blog using msn. That is a very smartly written article.
I will make sure to bookmark it and return to
learn more of your useful information. Thanks for the post.
I’ll definitely comeback.
Awesome post.
I am sure this post has touched all the internet users,
its really really pleasant post on building up new blog.
Every weekend i used to go to see this site, for the reason that
i want enjoyment, as this this web page conations actually
good funny information too.
It’s hard to find well-informed people about this
topic, however, you seem like you know what you’re talking about!
Thanks
This article is actually a nice one it helps new
net users, who are wishing for blogging.