What is Toutiao?

What is Toutiao?

What is Toutiao?

Toutiao

Toutiao(also known as “JinRiTouTiao” is the heart of content marketing in China (btw “Toutiao” translates as “headline”). Using complex AI-based algorithms, the platform aggregates various sources of content and creates personalized news feeds for its users. You can think of it as BuzzFeed for China with a few differences.

First, Toutiao doesn’t have in-house writers. All the content that users see in their news feeds comes from third-party companies and is picked based on their personal preferences. Second, Toutiao is heavily focused on short videos. In fact, it has an entire ecosystem of controlled platforms that produce media content.

Toutiao

Every content creation platform

The vast majority of users is under 30 years old provides a ton of opportunities for marketing.

But what really makes Toutiao a perfect place for promoting your business is that the platform doesn’t have any extra features like in-app games or messaging. The platform provides nothing but the content.

Yes, you heard that correctly. There is nothing to distract users from reading articles or watching videos.

A Little Marketing Tip for Toutiao

A great brief inspires great ideas. A bad brief inspires nothing but folded up paper airplanes. Here are four things to consider when writing your
next creative brief.

1. Remember your audience.

A creative person can smell a marketing cliche a mile away. Worse, marketing cliches are kryptonite when it comes to a creative person’s superpower, creativity.The creative brief needs to be written in a way that will hold the attention of creative people.

2. Keep it to a single page.

If your briefing is 30 pages long, that’s a start, but you’re not done yet. It’s called a “brief” for a reason. Because you don’t know who knows what the creatives will respond to, so you show them everything. BUT, everything isn’t inspiring. Everything is overwhelming. Forcing yourself to keep the brief to a single page will also force you to avoid redundancies from section to section.

3. Inspire with carefully placed tension.

Creative people love solving problems. It’s why they are in advertising. it’s important to remember that the creative brief is not the answer, it’s a starting point. Creative people don’t want answers prescribed to them, they want problems to solve.

4. Don’t forget “Tone.”

We knew who we were talking to, we had a great angle in our strategy, all the support points lined up, but we didn’t discuss the intangibles like the brand’s personality, or tone. And so we presented ads with the tone of a beer brand to an educational institution.



Resource from : https://www.azoyagroup.com/blog/view/what-is-toutiao/

606 Responses

  1. Hi mates, its wonderful piece of writing regarding teachingand entirely explained,
    keep it up all the time.

  2. Greetings! Very useful advice in this particular article!
    It is the little changes that make the most significant changes.
    Thanks a lot for sharing!

  3. Wow! In the end I got a website from where I
    be able to actually obtain useful information regarding my study and knowledge.

  4. 올인 119 says:

    I like what you guys are usually up too. This type of clever work and exposure!

    Keep up the very good works guys I’ve you guys to our blogroll.

  5. 골목 says:

    Amazing blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple tweeks would really make my blog stand out.
    Please let me know where you got your design. Thanks a lot

  6. Aracely says:

    Appreciating the hard work you put into your website and detailed information you provide.
    It’s great to come across a blog every once in a while that
    isn’t the same outdated rehashed information. Excellent read!
    I’ve saved your site and I’m including your RSS feeds to my Google account.

  7. It’s wonderful that you are getting thoughts
    from this post as well as from our discussion made
    here.

  8. This site was… how do I say it? Relevant!!
    Finally I have found something which helped me.

    Appreciate it!

  9. Jesse says:

    That is really attention-grabbing, You are a
    very professional blogger. I’ve joined your feed and look forward to seeking extra of your fantastic
    post. Also, I have shared your website in my social networks

  10. Asking questions are genuinely nice thing if you are not understanding anything fully,
    however this article presents fastidious understanding
    even.

  11. I have read some excellent stuff here. Certainly
    value bookmarking for revisiting. I surprise how much attempt
    you place to make such a excellent informative website.

  12. Hello there, just became aware of your blog through Google, and
    found that it is truly informative. I’m gonna watch out for brussels.
    I will be grateful if you continue this in future.

    A lot of people will be benefited from your writing.

    Cheers!

  13. I pay a quick visit each day some websites and information sites to read content, however this webpage provides quality based content.

  14. I know this web site gives quality depending articles and other material,
    is there any other web page which presents these kinds of information in quality?

  15. Excellent post. I will be dealing with a few of these issues as well..

  16. Hurrah! After all I got a blog from where I know how to actually take useful facts concerning my study and
    knowledge.

  17. A fascinating discussion is definitely worth comment.
    There’s no doubt that that you should publish more on this topic, it might not be a taboo subject but usually folks don’t discuss these subjects.
    To the next! Kind regards!!

  18. XO 카지노 says:

    This is a good tip especially to those new to the blogosphere.
    Short but very accurate information… Appreciate
    your sharing this one. A must read post!

  19. It’s hard to come by experienced people for this topic, but you seem like
    you know what you’re talking about! Thanks

  20. Having read this I believed it was very enlightening.
    I appreciate you finding the time and effort to put this information together.
    I once again find myself personally spending a lot of time both reading and leaving comments.
    But so what, it was still worth it!

  21. This blog was… how do I say it? Relevant!! Finally I have found
    something which helped me. Appreciate it!

  22. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get
    actually enjoyed account your blog posts. Any way I’ll be
    subscribing to your augment and even I achievement you access consistently quickly.

  23. Great post. I was checking constantly this blog and I am inspired!
    Very useful information particularly the final section 🙂 I maintain such info much.
    I was looking for this particular info for a long time.
    Thanks and good luck.

  24. I’m truly enjoying the design and layout of your website.

    It’s a very easy on the eyes which makes it much more enjoyable for me
    to come here and visit more often. Did you hire out a designer to create your theme?
    Fantastic work!

  25. xo 카지노 says:

    Hi to all, as I am really eager of reading this web
    site’s post to be updated daily. It includes nice data.

  26. I am truly grateful to the owner of this web page who has shared
    this wonderful piece of writing at at this place.

  27. What i do not understood is actually how you’re not really a lot more smartly-liked than you
    might be right now. You’re so intelligent.
    You understand thus significantly in terms of this matter, made me individually consider it from numerous numerous angles.
    Its like men and women aren’t fascinated unless it’s something to do with Woman gaga!
    Your personal stuffs excellent. At all times maintain it up!

  28. I’m gone to convey my little brother, that he should also pay a quick visit
    this webpage on regular basis to take updated from most recent reports.

  29. Hey very interesting blog!

  30. Everyone loves it when people come together and share opinions.
    Great website, stick with it!

Leave a Reply

Your email address will not be published. Required fields are marked *