Nine commonly used WeChat promotion methods and techniques

1. Advertorials promotion

Advertorials promotion is more suitable for companies and self-publication media to promote their accounts. One commonly used method is to place the advertorial on high-profile, influential platforms with large traffic. If the number of hits reaches 100,000, it can also attract a lot of followers The focus is on the quality of advertorials and the platform on which advertorials are published. 

2. WeChat recommendation

Although WeChat already bans mutual recommendation, but it is still possible to recommend public accounts. Nevertheless, you need to be very careful with word choice or you may receive warnings from Tencent, and it is advised to recommend one account at a time. For example, Guan peng’s public account Play with WeChat often use the way of advertorial to recommend some public number, and it works well.

3. Mobile Address book Promotion 

Some companies or individuals may have a lot of customers’ contact information , so how to transfer these resources to the public account? Does mass texting work? Maybe, but it is not the best way. Here is a method for reference. You can batch import these mobile phone Numbers into your QQ address book (address book tool). Here, you will need a new mobile phone number to link your QQ address book. Then, you can link the number to your wechat subsidiary account, and use the subsidiary account to add friends from your QQ address book. Finally, you can convert your WeChat friends into followers of your public account. This method is very complex and involves many steps, and the effect is uncertain, so it is recommended not to use it.

4. Software promotion

Not long ago, many people were selling automatic greeting software or similar. However, most of these software is not working right now, and even if it works, it doesn’t work very well. The main concept behind these programs is still using subsidiary account to add friends and then converting the friends of your private account into followers of your public account. Tencent has already started to ban account using these programs so it is recommended not to use these programs for marketing.

5. QQ Promotion

This technique is also more practical, that is, using a private WeChat trumpet plus a friend ’s WeChat on QQ, and then converting a WeChat trumpet friend to a public account. In this way, you can add the target group’s QQ first, so that your customers are not only your QQ friends, but also have the opportunity to become WeChat fans and kill two birds with one stone. I also use this method for local micro signal processing. From the media WeChat public account, this method is also very good.

6. Using existing resources to promote

If you’ve accumulated a lot of customer resources, then finding ways to use these resources to promote your product is also a good way. You can do marketing on weibo, wechat or your own website and encourage your existing customers to follow your social media accounts.

7. Activity promotion

Activity promotion, which includes both online and offline activity, is more suitable for the promotion of enterprise WeChat public account. For example, you can launch a lucky draw on weibo and provide product samples as incentives, or you can make an offer discount to people who introduce a certain number of friends to follow your social media accounts. Offline activity, to some extent, are very similar to online one. For instance, if you are a restaurant owner, you can encourage your guests to follow your wechat account by giving out free dessert. 

8. WeChat Subsidiary account promotion

Using the resources of WeChat itself to promote the public account is the easiest method, which is also the method that most people are using. You can use subsidiary accounts to add friends, and each account can add up to four or five thousand friends. Then, you can find ways to convert your friends into your customers.

9. Natural growth

Nowadays, a lot of public account is to be able to realize organic follower growth (about dozens or even hundreds of fans every day). How do you achieve natural growth? There are two methods as follows: 1. Choose a good name (focus on the keyword in the name), and then verify your WeChat ID. 2. Create great content. You fans may take the initiative to share the articles in their Circle of friends, which can help you attract more followers.