Understand about Weibo ?

Sina Weibo/ Weibo, is a micro-blogging platform in China released in 2009. Weibo is one of the most popular sites in China and is often considered to be a combination of China Facebook & Twitter. However, given the character limits its most often labeled as the China Twitter. Weibo is the second most popular social media in China with its user base nearing 500 million users. Like WeChat, Weibo is another platform brands commonly uses for social media marketing in China.

With Weibo, users can upload videos, images, and gifs. Also, they can follow an individual and read their posts, then like and share them, without being followed back.

Why is Weibo important for your business?

As of Q4 2018, Weibo had 446 million monthly active users, growing by nearly 100 million users in 2018 alone. It is specifically popular among young white-collar workers and the urban online population with mobile phones. Weibo’s users make up a huge market that companies cannot just ignore.

China people come to Weibo for several reasons including information, sharing, and the opportunity to engage with other users.

Weibo is a blogging site, it acts as a large source of informational and trending content. Companies, organizations, and celebrities in China have Weibo accounts interact with their customers, fans, and followers. This is one of the most popular platforms for KOLs in China to work on. Since there are no limits on posting like there is on WeChat KOLs on Weibo can do multiple promotions a day, significantly increasing their income.

Other than that, companies can create and manage a page for users to interact and discuss on to increase the level of communication with their customers. It also allows brands to communicate with large groups of users through hashtags & paid to advertise and even sell their products directly through the platform. All this makes Weibo another incredibly popular channel for social media marketing in China.

Resource from : https://www.dragonsocial.net/blog/social-media-in-china/#Weibo