5 reasons to include Bing Ads in your Digital Marketing Strategy

Bing Ads is owned by Microsoft and has three search engines Bing, Yahoo, and AOL, so when you sign up, your ads will be visible on all three search engines. Bing is still the search engine used in Microsoft products such as the Windows operating system.

Sponsored products are also announced in the latest update. This will allow manufacturers to promote their products in shopping campaigns with their retailer partners. 

Bing Ads are still great and worth investing in. Some Bing stats include:

• Bing now has 34% of the desktop search engine market share worldwide
• There are 5.4 billion monthly searches conducted on the Bing Network.
• 136 million unique searchers use the Bing Network

We have been a supporter of Bing for a long time and obtained great results. 

The key reasons to include Bing Ads in your digital marketing strategy:

1. It has a low cost per acquisition (CPA). In 2019 YTD our customer’s average CPA for Bing bookings was 6.6% or a 15:1 ROI. That level of return is difficult to achieve anywhere else. It also typically has a lower average cost per click than Google due to less competition.
2. The OTA’s are mirror marketing your property on Bing, the same as they are on Google and therefore you must have a presence on it to ensure they don’t divert your intended booker away from your direct channel.
3. It gives access to a more mature and educated demographic, an important audience when it comes to travel and hotel bookings.*
4. You can import your Google Ads campaign directly into Bing. It takes all of the hard work out of having to build a new campaign and means you can turn it on quickly and start getting conversions.
5. Bing allows you to:
   • Opt-out of desktop and focus only on mobile if desired.
   • Change your settings like language, location and ad scheduling at ad group level rather than campaign level.
   • Assign certain campaigns to certain time zones.

Bing Ads is a great opportunity for people in the travel industry, and as a bonus, it can be quickly and easily set up through Google import. If budgets are tight, we would recommend protecting your brand name with a campaign to counteract the OTA’s.  Bing Ads is a channel which we will continue to expand for our customers and we view value as part of a broader digital marketing strategy. Please feel free to contact us if you have any questions around your digital marketing strategy.

Resource from : https://www.avvio.com/5-reasons-to-include-bing-in-your-digital-strategy/