What is Baidu PPC?
Baidu is equivalent to Google in China and is China’s leading search engine. It is completely built around the customers, as well as their experience, satisfaction and value. For Western brands seeking online marketing in China, they can take advantage of its outstanding features-including web, image and video search, Zhidao Q & A, Baike Wiki and news feed advertising.
Benefits for Baidu PPC
- Gain rapid exposure and be found by your Chinese target audience on Baidu via paid search
- Immediately grow traffic to your Chinese website
- Increase enquiries, leads and sales via your paid search channel
- Develop brand awareness, recognition and engagement for your company
- See ready, insightful data sets and statistics for any further campaign refinement
How to set up Baidu PPC Account
The good news is that advertisers at home and abroad can open Baidu PPC accounts. Although Baidu PPC is similar to Google Adwords, setting up a Baidu PPC account is not as simple as using Google Adwords! The whole process takes about 4 weeks and is conducted in China. (Please note, usually, advertisers do not need a .cn domain, or a China ICP licence.)
Steps to Set Up a Baidu PPC Account
- Initial website check
Baidu has strict administrative regulations – so we ensure that you are fully compliant. For example, your registered company name must be the same as on the website or documented on an About Us or similar page. - Submit the required documents
Baidu requires a significant set of documents to authorise a new Western account. Working on your behalf, we ensure that all documentation is correct and ready, to facilitate the process. - Make a payment
Baidu requires an initial payment to set up a PPC account, which can then be used for your campaigns. An annual fee might be charged depending on regions. We can handle the initial required payment so that campaigns can begin to be run. - Receive login details
Once the advertising fee reaches your Baidu account which will be owned by you, we make sure you successfully receive your login details and / or manage it entirely on your behalf.
Please note: the final result is subject to Baidu.
Baidu PPC Account Management
In China, we recognize the importance of optimizing the structure of each Baidu PPC account. Our experts can ensure that ads are displayed correctly and effectively to the right audience, use relevant keywords, and optimize clicks and Quality Score.
Baidu PPC Account
With five major levels of PPC accounts, we can professionally use each level to manage every function of your online Baidu PPC advertising campaign. This will ensure that all aspects of your Baidu PPC campaign are managed smoothly-from management and billing to campaign activities, advertising and keywords.
- Account level
Control management information, namely account access and billing. - Campaign level
Manage all ad groups: Set features such as target area, daily budget, uptime, and negative keywords. - Ad group level
Manage a group of ads, that is, create related groups and set bids for ad groups. - Keyword and URL level
Specifies setting the keywords, bids, match types, and destination URLs etc. - Ad copy level
Creates ad copy, images, display and destination URLs etc.
Baidu PPC Account Management
- Chinese keyword research
PPC keyword planning tool to generate targeted keyword suggestions for your brand. Why not simply translate keywords from English? Because Baidu and Google operate differently. For Western brands, without the help of China marketing resources, this is an easy mistake to make! - Daily management
Rest assured that your campaign is being optimised daily for performance and to make the best possible use of your budget. - Data Analytics
We use PPC performance analysis to prove the campaign. - Weekly / Monthly Reports
Regular custom reports that track progress based on the original recommendations.
source from : https://www.marketmechina.com/china-online-marketing-services/chinese-baidu-ppc-pay-per-click-advertising/