What is Tencent QQ?

QQ is another instant messaging app developed by Tencent. Just like WeChat, it offers users multiple services like games, music, shopping, micro-blogging, movies, group chat, and voice chat.

QQ has a desktop version that is incredibly popular with white collar workers. Plus, QQ doesn’t require a phone number to register like WeChat. Users each have a unique numerical ID for their accounts. This was the most popular form of online communication in China prior to the release of WeChat.

While QQ is still often used for corporate communication among white-collar workers. But the user base is younger than on other platforms. It’s been facing stiff competition from WeChat Official Accounts & WeChat Work, a product launched by Tencent that is similar to the Western messenger, Slack.

Why is QQ important for your business?

As of September 2018, QQ had more than 802 million users according to Tencent’s third-quarter results. Making this platform another giant market for advertisers, and other popular platform for social media marketing in China.

Businesses can open an organization account, which is QZone. This was previously one of the most popular advertising channels in China but has seen a decline in recent years due to the popularity of WeChat.

Furthermore, Tencent offers paid marketing programs. With these programs, you can pay Tencent, and have them create content for you, then have it published in different areas of QQ. For examples of where this content/advertisement can be published are on QZone games, in pop-up windows, banners, etc.

It is important to note that QQ is more popular in 3rd and 4th tier cities and its users tend to skew younger, meaning they have limited spending power. While it is a powerful tool for social media marketing in China, advertising luxury products on Qzone might not be the best option if you’re looking to drive sales.

Resource from : https://www.dragonsocial.net/blog/social-media-in-china/#QQ