The top three digital marketing trends for the COV …
If you are still struggling to find a foothold in the COVID-19 era, these digital marketing methods will help you adjust your strategy and meet existing people.
Today, the marketing shift takes place without warning, and seems to be overnight. The new coronavirus caused the first wave of enthusiasm, and now, “waves” affect “industry.” People on standby at home are spending more time online, leading to a surge in Facebook traffic, Google search adjustments, and rising popularity of social channels such as TikTok. The COVID-19 era has affected the entire world, and marketers are scrambling to adjust.
Before the advent of the Internet, the changes in the marketing space were cold. Marketers will develop best practices for rare new channels and stick to them for a long time. For example, television drove the production of video ads in the late 1940s, but these ads have remained largely unchanged for the past few decades.
However, “the most successful marketing campaign ever” uses a new and innovative marketing strategy. If you want to grasp the latest developments in the marketing industry, you must know where they are. The following are the top three marketing trends applicable in the COVID-19 era:
1. Featured snippets
Search is developing rapidly. In the COVID-19 era, our search method is more obvious. People have specific questions and they want answers, such as “Can I freeze the milk?” or “Can restaurant X deliver meals?”. Therefore, the curated summary-the framed search results that appear at the top of the screen-is coveted.
These locations provide instant answers to user queries, and their click-through rate has more than tripled, which means that clicks and potential sales are higher compared to the number one position on SERPs. In addition, in the 2019 search algorithm update, Google announced that it will give priority to high-quality education, authoritative and trusted content, rather than traditional SEO factors (such as keyword density). Marketing and advertising professionals need to be aware of how this trend will affect the development of the entire industry.
If you want to land a featured snippets, please create content to answer very specific questions related to your audience (especially the current featured snippets saved by low-privilege web pages). Definitions, tables, step-by-step types and lists are the four most common types of selected clips. If you want to know what people are looking for now, check out the current search trends related to coronaviruses.
2. Mobile optimization
While segregated, more and more people are turning to home delivery, video games, online shopping and social media. Despite the economic downturn, the retail industry has jumped 34%, and large companies such as Amazon are still hiring more employees to keep pace. Coronaviruses have a huge impact on e-commerce.
There are more mobile browsers than ever before, but the “desktop conversion rate” is almost twice that on mobile platforms. Current news and Google’s decision in 2018 to “use website speed as an important factor in page ranking” highlights the urgency of achieving a lightning fast browsing experience. It only takes a little more than a second to load the website, which can reduce the conversion rate by 7%, while a load time of less than one second can increase the conversion rate by 15% to 30%.
Now it’s time to invest in a new mobile website built in a user-friendly format. For example, a progressive web application can provide similar speed, instant login and seamless page transition effects for applications on your brand website. When combined with accelerated mobile pages and server-side rendering, PWA can speed up the purchase process. Not only will your customers have a better mobile experience, but they will also have a more enjoyable shopping time.
3. Shoppable social
Since everyone started social alienation, the number of social media visits has increased dramatically. In particular, Instagram has been paying attention to new trends such as Dagona coffee, family gatherings, and fitness videos. If you are a marketer of small and medium-sized brands, you should consider creating shoppable posts to get to know where they are.
A few years ago, Facebook, Instagram and other social media platforms began to enable consumers to make in-app purchases by clicking the call-to-action in the post. In-app purchases enable social media users to purchase products of interest without leaving the feed.
Marketers were initially skeptical of the strategy, but these positions will remain. A study shows that 72% of Instagram users have already purchased goods on the platform. This marketing technology trend is the lifeblood of influencers who monetize and promote other brands through their personal style. The next time you post Flat Lay to Instagram, please mark the product on the shared screen. Your customers will like this convenient way of access, and can collect data about buyers, which can be used to create other targeted social shopping posts.
If you are not sure where to focus your marketing efforts amidst the COVID-19 era, start with one of the following three trends. Now is the time to meet consumer needs and take advantage of the growing power of these marketing methods. Feel free to contact us for more details.