What is Toutiao?
What is Toutiao?
Toutiao（also known as “JinRiTouTiao” is the heart of content marketing in China (btw “Toutiao” translates as “headline”). Using complex AI-based algorithms, the platform aggregates various sources of content and creates personalized news feeds for its users. You can think of it as BuzzFeed for China with a few differences.
First, Toutiao doesn’t have in-house writers. All the content that users see in their news feeds comes from third-party companies and is picked based on their personal preferences. Second, Toutiao is heavily focused on short videos. In fact, it has an entire ecosystem of controlled platforms that produce media content.
Every content creation platform
The vast majority of users is under 30 years old provides a ton of opportunities for marketing.
But what really makes Toutiao a perfect place for promoting your business is that the platform doesn’t have any extra features like in-app games or messaging. The platform provides nothing but the content.
Yes, you heard that correctly. There is nothing to distract users from reading articles or watching videos.
A Little Marketing Tip for Toutiao
A great brief inspires great ideas. A bad brief inspires nothing but folded up paper airplanes. Here are four things to consider when writing your
next creative brief.
1. Remember your audience.
A creative person can smell a marketing cliche a mile away. Worse, marketing cliches are kryptonite when it comes to a creative person’s superpower, creativity.The creative brief needs to be written in a way that will hold the attention of creative people.
2. Keep it to a single page.
If your briefing is 30 pages long, that’s a start, but you’re not done yet. It’s called a “brief” for a reason. Because you don’t know who knows what the creatives will respond to, so you show them everything. BUT, everything isn’t inspiring. Everything is overwhelming. Forcing yourself to keep the brief to a single page will also force you to avoid redundancies from section to section.
3. Inspire with carefully placed tension.
Creative people love solving problems. It’s why they are in advertising. it’s important to remember that the creative brief is not the answer, it’s a starting point. Creative people don’t want answers prescribed to them, they want problems to solve.
4. Don’t forget “Tone.”
We knew who we were talking to, we had a great angle in our strategy, all the support points lined up, but we didn’t discuss the intangibles like the brand’s personality, or tone. And so we presented ads with the tone of a beer brand to an educational institution.
Resource from : https://www.azoyagroup.com/blog/view/what-is-toutiao/
606 Responses
I have read so many articles regarding the blogger lovers except
this paragraph is in fact a fastidious piece of writing, keep
it up.
I am regular reader, how are you everybody? This post posted at this website is
truly nice.
Aw, this was a very good post. Spending some time and actual effort to produce a
top notch article… but what can I say… I hesitate a lot and never manage to get nearly
anything done.
I have read so many posts on the topic of the blogger lovers but
this article is in fact a pleasant paragraph, keep it up.
Can I simply just say what a comfort to find a person that actually understands what they’re talking about on the internet.
You definitely understand how to bring an issue to
light and make it important. More and more people really need to look at this and understand this side of
the story. I can’t believe you aren’t more popular given that you definitely have the gift.
I am really impressed along with your writing talents and also with the structure for your weblog.
Is that this a paid topic or did you modify it your self?
Anyway keep up the nice quality writing, it’s uncommon to peer a great blog like this one today..
I was able to find good info from your blog posts.
When I initially commented I clicked the “Notify me when new comments are added” checkbox and
now each time a comment is added I get four e-mails with the same comment.
Is there any way you can remove me from that service? Thanks a lot!
In the notification emails, you should see a link to “Manage Subscriptions.” By clicking on that link, you will have the option to remove their subscription to the comments on that page.
source : https://wordpress.com/forums/topic/how-to-remove-someone-from-notify-me-when-new-comments-are-added-service/
My family members always say that I am killing my time here at net,
but I know I am getting knowledge everyday by reading thes pleasant
posts.
It’s impressive that you are getting ideas from this piece of writing as
well as from our argument made at this time.
Amazing blog! Is your theme custom made or did you download it from somewhere?
A theme like yours with a few simple tweeks would really make my
blog shine. Please let me know where you got your design. Appreciate it
Saved as a favorite, I like your site!
Someone necessarily lend a hand to make severely articles
I would state. This is the first time I frequented your website page and to this point?
I surprised with the research you made to make this particular submit amazing.
Wonderful process!
Attractive section of content. I simply stumbled upon your site and
in accession capital to assert that I get in fact enjoyed
account your blog posts. Any way I’ll be subscribing to your feeds and even I achievement you get right of entry to persistently rapidly.
hello!,I like your writing very so much! proportion we keep in touch extra about your post on AOL?
I need an expert on this house to unravel my problem.
Maybe that’s you! Looking forward to peer you.
Its like you read my mind! You appear to know so much about this,
like you wrote the book in it or something. I think that you could do with a few pics to drive the message
home a bit, but other than that, this is great blog. A
great read. I’ll definitely be back.
It’s an awesome paragraph for all the web
visitors; they will take advantage from it I am sure.
Heya this is kind of of off topic but I was wanting to
know if blogs use WYSIWYG editors or if you have to manually code with
HTML. I’m starting a blog soon but have no coding knowledge so I
wanted to get guidance from someone with experience.
Any help would be greatly appreciated!
Thank you, I have just been searching for information about this subject for ages and
yours is the best I’ve found out so far. However, what concerning the bottom line?
Are you positive concerning the supply?
You really make it seem so easy with your presentation but I find this matter
to be actually something which I think I would never understand.
It seems too complex and extremely broad for me. I’m looking
forward for your next post, I’ll try to get the hang of it!
Fantastic beat ! I would like to apprentice while you amend your web site,
how can i subscribe for a blog website? The account helped me a applicable deal.
I were tiny bit familiar of this your broadcast provided vibrant
transparent idea
Hey There. I found your weblog using msn. That is a really smartly written article.
I’ll be sure to bookmark it and come back to read more of your useful information. Thanks for the post.
I’ll definitely return.
Hi there! Quick question that’s entirely off topic.
Do you know how to make your site mobile friendly?
My web site looks weird when browsing from my iphone.
I’m trying to find a template or plugin that might be able to fix
this problem. If you have any suggestions, please share.
Appreciate it!
Excellent post! We are linking to this great content on our site.
Keep up the good writing.
For latest information you have to visit world-wide-web
and on internet I found this web page as a best web
page for newest updates.
Wow, this paragraph is pleasant, my younger sister is analyzing these kinds of things, so I am going
to let know her.
Hi there mates, how is everything, and what you want
to say concerning this piece of writing, in my view its really
amazing designed for me.
I’ve learn a few just right stuff here. Certainly value bookmarking
for revisiting. I surprise how much attempt you place to make such a wonderful informative website.
Hi there, after reading this awesome post i am also happy
to share my knowledge here with friends.
Everything is very open with a precise explanation of the issues.
It was truly informative. Your site is very useful.
Thank you for sharing!