6 EFFECTIVE MESSAGING STRATEGIES IN MARKETING
You need to plan to launch an advertising campaign to put your marketing strategy into practice, now is the best time to consider messaging. Here are the six tips to improve the information strategy in your ads.
1. Ads using emotions
“People buy with their emotions and justify it using logic.” You may have heard that quote before, and indeed, the most efficient way to get people to buy something is by appealing to their emotions.
You can take advantage of this fact by preparing a message strategy that uses audience emotion to sell. You can create an ad that makes people feel emotionally connected to your brand or product.
Some excellent examples would be:
a. Buzzfeed/Purina – “Puppyhood” Where you can see the unique relationship between the newly adopted puppy and his human dad. This Ad serves the purpose of getting you hooked into the message of loving rather than advertising their product Puppy Chow directly.
b. Coca-Cola Happiness Machine – This ad succeeded in making the brand name associated with positivity such as smiling, laughing, and having a good time! Coca-Cola’s “Choose Happiness” campaign got their consumers to share happy memories and feel special.
2. Ad using your USP
A unique Selling Proposition should highlight certain content about your brand or product that others cannot/don’t provide. To create the messaging for this type of ad, you must figure out what makes you different and whether it resonates with the audience.
For Example, Apifonica provides companies with an all-in-one platform where they can build first-class customer communication service with SMS, voice, and social messaging.
Every product or product “should” have a USP, how you communicate with people depends on your marketing message.
3. Ads using Brand image
Not every sale has to come from the advertising you provide. In fact, the best way to keep customers safe and keep them with you for a long time is to establish a psychological connection with your brand.
4. Ads using Positioning
Using positioning in your message is the best way to compare yourself with your competitor. It needs to be believable and unique.
Otherwise, your target market will largely ignore the news. Here’s some advice to keep the following suggestions in mind:
• It should be short – ideally fewer than 12 words, not counting your product or brand name
• It should be written in a simple language, devoid of jargons
• Should be adaptable to different types of media
• Should consist of one significant benefit
• The major benefit should be supported by three or four additional claims
• Should be unique, usable, imported, and most importantly, believable!
5. The generic ad
The generic ad is the most obvious and commonly used in advertising. It focuses on selling specific categories rather than a specific brand or product. The goal here is to educate and get the audience something to think about; not hard sell.
6. Preemptive advertising
Preemptive marketing is something that anyone could use and get great results from it. This kind of promotion is so simple; it is almost scary. What do you have to do? Just explain to your customers and prospects the processes your business relies on.
If you are in the retail industry, tell your customers all the meticulous planning they made when choosing a product line for your store. Tell them how your employees are the best and how hard they work to ensure your satisfaction.