TOP 8 DIGITAL MARKETING TRENDS FOR 2020
What it basically means is that companies must adopt and use new technologies and services for you to remain relevant in the marketplace. This also ensures that you can grow and adapt your business efficiently. A great way to do this is through digital marketing.
1 . MARKETING TAKING OVER SOCIAL MEDIA STORIES
You may be wondering why this is first on the list, but rest assured, it’s for good reason.
Personally, it doesn’t matter what platform I’m on, 3 out of 5 times I’ll see the stories instead of scrolling through the feed. So when I see an ad or Buy Now option in Stories, I will likely click to see what product it is.
When people have purchasing power at their fingertips, it is a given that we, as marketers and business owners, have to evolve and meet their needs. It not only increases brand awareness, but also helps to interact with our users.
Social media stories are also a great option for digital marketers to take advantage of FOMO (that millennial jargon for fear of missing out, in case you were wondering). Since the stories only last a certain period of time, this makes the ads more exciting and exclusive.
2. PAYING ATTENTION TO CONTENT EXPERIENCE
The content experience is a combination of content and context. The content experience includes elements such as design, location, environment and other elements that influence the user experience and how they perceive the message / ad.
Gone are the days when we thought emojis made us look unprofessional and silly. These days, emojis are a great way to connect with the audience and they seem relevant. Even Apple has released exciting animoji to make interaction more fun.
If you plan to appeal to the younger audience, these days Tik Tok seems to be the way to go. Not only is it the hype today, but it’s also a great way to effortlessly advertise the product you want.
A couple of months ago, Chinese designer Loora Wang and her sister were the talk of the town when their Tik Tok fashion video went viral. Loora promoted her clothing line simply by recreating everyday scenarios with her sister and the response from the public was huge and the designer has gained a lot of popularity since then.
This is just one of the ways that you can use the latest media to your advantage. Imagine all the other possibilities!
3. MARKETING THAT’S DRIVEN BY INSIGHTS
Gone are the days when marketers run campaigns based on intuition. These days, data is everything. Even with years of experience, additional data is always welcome so you can have a measurable goal and not just quote a number on a whim.
With additional information, we, as digital marketers, get to know more information about our customers than ever before. This not only helps us to have a more focused campaign strategy, it also helps us to estimate the platform and advertising mode more accurately.
You can even find this information by looking at the market segment section in your Google Analytics.
Did you know that due to this increase in data consumption, more and more people are looking to hire data analytics? According to a survey conducted by Altimeter Digital Marketing for the year 2019, almost 41% of the desired skill for digital marketing hires is data analytics!
4. CHATBOTS AS CONVERSATION STARTERS
If you have noticed that over the last year, chatbots are rapidly popping up on websites and online stores. Not only are they present at all times, but they are also equipped with frequently asked questions and provide instant answers.
To be honest, personally, I prefer talking to chatbots for minor issues rather than contacting a real human and waiting endlessly for their response. There I said it.
For me, chatbots are a much more efficient way to communicate and get more information in real time. Not only do I get straight to the point and save time, but I can also be sure that the recipient of my message is not temperamental and can answer my questions without being in a bad mood.
These days, chatbots are eloquent enough to accommodate me as best they can. Especially with chatbots like ManyChat. Now everything from making reservations to submitting recipes is fun and easy.
5. MAKE IT PERSONAL
I’ll be the first to admit that I love personalized messages. Yes, I know that sometimes it is a template and yes, a thousand more receive almost the same message as me. The point is that, despite knowing all these techniques, it is always good to receive an email with my name. It makes the user feel special as if the message is just for them, which is exactly what we want.
In some cases, the message is specifically intended for us. For example, when you use the Grammarly app, each week it gives you a personalized report from your previous week. Not only does it give you a glimpse of the week before, but it also keeps you motivated to do better.
Making people feel good increases the chances that users will recommend our service or product to their friends and family. You have to make them think, “Hey, this makes me happy and makes me feel good. I want my loved ones to feel as good as I do too. “
A great example of personalization is Spotify. At the end of the year, Spotify shows you what music you’ve been listening to the most and who your favorite artist is. Each list is unique and will surely make us smile, cringe, or both. The best part, you have the option to share it on your social networks!
6. VIDEO & LIVE-STREAM ARE THE ORDER OF THE DAY
Have you heard of watch parties? Basically, it’s all about joining a group of people to watch a live video online, be it on Facebook, Instagram, Twitter, or even Snapchat.
In the live stream above, you can see how Lian Huat Seafood, a fish market in Singapore, is using Facebook’s steamed life to promote fish. Viewers can now bid on the fish they want to buy in the comment section as well.
If you’re up to it, you can also sell clothes online like Ample Couture. The possibilities are truly endless.
Another trend we anticipate in 2020 is the rise of streamers. From video game streaming to smooth porn videos, you can bet that there is a streamer to suit the needs of that audience.
One of the biggest players in live streaming is Twitch. Find videos about games, food, art, hobbies and many other things. An unedited raw video with raw opinions about the game, for example, seems to appeal to the audience more.
These days, you can be sure to find an app that suits your needs. Now streaming is made easy and efficient with the iOS and Android smartphone apps. Did you know that you can even live stream and flirt with people online?
Live streaming not your thing? Don’t worry, these platforms offer ad space for brands to use. Not only does it maximize exposure, but it also helps you find your niche audience easily and effectively.
7. CONDITIONING SEARCH ENGINES
With the release of products like the BERT models to the Google search engine, our queries have a better response even though the search is not accurate. In case you are wondering what BERT is, it stands for Transformers Bidirectional Encoder Renderings. Basically what it does is help you train your search engine to respond correctly based on intent.
Great, huh? The way it works is that instead of looking at each individual word, BERT processes the words in the sentence as a whole. Try to understand the intention behind the sentence by referring to the words that come before and after the main keyword.
That’s why we as digital marketers need to start thinking about the intent of a topic or content rather than just shuffling the content based on the keywords we want to rank for. Packed with content that sounds like the way a person would normally write rather than just focusing on keywords.
8. 5G, IOT AND BEYOND
When it comes to the latest trends, the list will be incomplete without 5G. We’ve constantly heard about how 5G is going to be all the rage for years to come, but that future might be closer than we think. In the latest Intel article, they talk about how 2020 will be the beginning of a new technological era. Did you know that our own Maxis are already gearing up for 5G?
5G can improve the way we live and work. You can ensure a fully mobile and connected society. Not only does it help us achieve our technological capabilities, but we can also use it to drive business and financial opportunities.
The Internet of Things (IoT), on the other hand, also helps send data not only to smartphones and tablets, but also to industrial sensors, medical devices, vehicles, and more, providing services and capabilities that have not been possible before. IoT devices are said to grow from 7 billion to 22 billion by 2025.
This allows us to manufacture and connect machinery to each other even if we were from the other side of the world. Forbes mentions how IoT is also envisioned to be a big part of vehicles, healthcare, and even creating smart cities.
For now, one of the ways we can try is to virtualize our physical businesses and services so that we remain relevant to platforms like Alibaba, Shoppe, and Amazon. Another way is to implement cashless payment. With Asia getting on the cash-run wave, it’s about time we joined the journey as well. See the E-Wallet App Trends by iprice Group for 2019.
Well, that’s all folks! I hope this is a useful and insightful article. Do you think there are other trends worth mentioning here? Let us know in the comment section below. We would really appreciate it.
Resource from : https://www.exabytes.digital/blog/digital-marketing-trends-2020