8 Keyword Search Engine Marketing in China

8 Keyword Search Engine Marketing in China

China SEM

Let’s take a look at the 8 most valuable keyword research tools in China. Hope this list is helpful to your SEO and PPC plan in China.

Dropdown Keyword Suggestions and Related Search

Dropdown Keyword Suggestions & Related Search

The purpose of keyword research is not only to find the right keyword phrases for a given business, but also to understand the questions raised by the target audience and how to ask them. In order to achieve this goal, the search engine itself is the best resource.

When you enter a phrase in the search box, the platform will display a drop-down list of searched related and popular terms and keyword suggestions. This feature provides the top three search engines in China: Baidu, Qihoo 360 and Sogou. B2B marketers should use them all to gather inspiration for a set of main keywords.

Search Box

After entering the search engine results page, about 10 related search terms will be displayed at the bottom of the page. These are the related terms that people search most often.

By clicking on different terms and generating more relevant results, you can make the network of main keywords larger. When you can use them as source keywords for other tools, you may gain more.

Baidu Keyword Planner

Baidu Keyword Planner

Baidu Keyword Planner is a free keyword research tool integrated with Baidu’s paid advertising platform. Baidu Keyword Planner has a large amount of search volume and is considered one of the most reliable keyword research tools. However, since it is designed for advertisers to supplement PPC keyword research, a Baidu PPC account is required to use this tool.

By entering core keywords or URLs, the tool can automatically generate a keyword list. The results of these keyword suggestions can be filtered in a variety of ways, including device, location, reason for suggestion, average daily search volume, average daily mobile search volume, estimated first page bid and competition level.

By sorting and prioritizing these filters, marketers can optimize keyword phrases and choose the keywords most relevant to their goals. In addition, marketers should look at the search volume of specific target locations to help them determine where to start their marketing plan. This will help maximize the budget and get a better return on investment.

Baidu Index

Baidu Index

Baidu Index is a free tool that can be used to identify search trends behind words, products, brands or industries. Although the main function is to monitor trends, it is also very useful for keyword research. Based on the generated behavioral data, Baidu Index can gain insight into the relative search volume of specific keywords on Baidu.

By entering search terms in the query box, you can view multiple tags, including historical and predicted search trends, user interests and needs, public sentiment, regional interests, and audience and industry characteristics.

The following three tags are the most valuable for keyword research:

  • Historical and predicted search trends can help determine the trends of specific keywords. You can decide whether to use keywords based on the overall trend.
  • User interests and needs can help you identify specific search terms and better understand how people search for it. By entering only one word, you will get a list of related interests and their relevance to the core word, as well as two keyword lists, the two lists are the top 15 related search queries ranked by search popularity and the rate of increase Top 15 related queries ranked. All these keywords can help marketers understand the keyword roadmap more comprehensively.
  • The public sentiment function collects relevant news from news websites and consumer-oriented Q&A platform Baidu Zhidao. Related news helps the company understand the most popular topics about that particular brand, product or search term. This type of keywords can be valuable for generating content and capturing timely updates.

Baidu Search Term Report Tool

If you have a Baidu paid advertising account for the PPC program, you can access the Baidu advertising platform and generate a search term report to obtain data for the last 30 days. This is a great resource to understand how people search for your current term and help you define the most important keywords (based on established metrics), identify low-value keywords, and find opportunities to merge negative keywords. This is an easy way to expand the current list of PPC and SEO keywords.

Baidu Analytics for Organic Keywords Data

Baidu Analytics

If you don’t have a Baidu PPC account, you can still get a search term report through Baidu Analytics. Baidu Analytics provides real-time and historical data on the company’s online image performance, including PPC indicators, website data, SEO recommendations, audience insights, etc.

It is free and easy to use. By inserting a tracking code into your website, Baidu Analytics can track data about how people land on your website and the terms they use to search for your website. This is a great way to generate natural keyword data (especially long tail keywords).

Zhanzhang Competitor Analysis Tool

Zhanzhang Competitor Analysis Tool

ZhanZhang is the Chinese name of the website, which means “webmaster”. It provides valuable SEO articles and insights as well as useful tools. In particular, a comprehensive SEO analysis is very useful.

If you already know who your competitors are in the market, you can enter their website URL and learn about the keywords they use and their ranking in Baidu. It makes the process of keyword mining simple and convenient. By understanding your competitors, you can capture keywords that may be missed and filter out irrelevant keywords that are not related to your business.

Aizhan Keyword Tool

Aizhan Keyword Tool

Aizhan is a website similar to exhibition chapters. It provides keyword tools to help marketers identify long tail keywords. By entering core keywords, you can get a list of long tail keywords. The results show the daily search volume, Baidu’s index page, the top two website rankings for keywords, and the relative difficulty of optimization.



Ciku in Chinese means font. It is only used for keyword research. You can mine a list of six types of keywords: the latest keywords (which can help you identify trending opportunities), the most popular keywords (in other words, the most searched keywords on top search engines), and the Forecast insights, website-specific keywords, industry keywords and long tail keywords.


For small and medium enterprises that want to expand into the China market through digital business, keyword research is an inexpensive way to identify consumers’ online interests and provide content blueprints that attract target audiences.

The last sentence of keyword research on the China market, but very important. After using keyword research tools to generate keywords, marketers should always consider cultural differences. Chinese characters and words have multiple meanings, so it is useful for native Chinese speakers to check your keyword list before finalizing the keyword roadmap.

resource from : https://komarketing.com/blog/keyword-research-tools-search-engine-marketing-china/

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