Four Digital Marketing Trends in China It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my ... Continue Reading

Xueqiu (雪球): The Ultimate Chinese Financial Information Hub This is the most basic and longest-running feature on Xueqiu (雪球) – provi... Continue Reading

What is Toutiao? Toutiao（also known as “JinRiTouTiao” is the heart of content marketing in China (btw “Toutiao” translates as “hea... Continue Reading

A Guide start for TikTok Marketing Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully? In th... Continue Reading

How China promoting the Yuan as a global currency The China yuan is promoting into kind of a big deal. Société Générale currency analys... Continue Reading

Explanation about Currency Pair between CNY and USD The currency pair CNY/USD is becoming increasingly popular with all kinds of inv... Continue Reading

10 Ways to Get Your WeChat Official Account Off The Ground   With approximately 1.112 billion monthly active users, WeChat is ... Continue Reading

Type of WeChat Advertising WeChat advertising is unique for marketers, let’s take a look at what it actually looks like and what the dif... Continue Reading

Douban Lifestyle and social discussion platform Douban Marketing  offers some unique opportunities for brands targeting niche audiences and... Continue Reading