Words from mouth is always the most powerful tools in the marketing field: 74% of consumers identify verbal recommendation as the key influencer i... Continue Reading

YouTube is the leading online video streaming platform worldwide, with over 2 billion users globally and more than 85 local versions abroad. It is th... Continue Reading

Most of the companies are looking for ways to reach new audiences through social media marketing. However, things work differently in China and it ca... Continue Reading

WeChat is the biggest social network platform in China, its users can do many things with it ranging from posting videos to filing for divorce within... Continue Reading

Baidu, being the largest search engine in China with over 195 million daily active users, has dominated the market with an immense amount of market s... Continue Reading

E-commerce business is the current trend, especially after the pandemic hit. Majority of the online businesses platforms which includes retail se... Continue Reading

Many digital marketers may find Baidu pay per click (PPC) is easier to operate, especially when they are familiar with search engine advertising ... Continue Reading

The steps involved in registering a Baidu PPC account is much more complex than opening up a Google Adwords account. It is extra difficult especially... Continue Reading

Since the invention of smartphones that incorporate cellular and mobile computing functions into one single device, almost everyone owns a smartphone... Continue Reading